So the news came down the other day that the popular cultural icon Hello Kitty is not in fact a cat. The story has taken on a lot of traction over the last couple days, probably far too much traction. But, the question remains. Why tell us all of this now? Why possibly put a huge dent in a $5 billion (yes I said $5 billion) empire with such a disclosure? What was the point of telling us all of this?
I think that there will be a lot of people that are actually going to be pretty angry about this. It’s bad enough that people over the age of 30 have two indoor Hello Kitty . It’s sugarcoated cuteness that no one wants to deal with in any way shape or form when you reach a certain age.
Now, there are certain things that will always be invoked, no matter how old you get. Snoopy and peanuts quickly come to mind, Barbie of course is in this category as well. They are part of the national iconoshpere. They are who they are, and no matter how annoyed you may be but, they are here to stay, and they’re also very firmly established.
The Hello Kitty falls into a different class altogether. I would only assume that is because some little girls look up to this creation, we don’t want an apology tour that has been firmly established over so many years. I mean, why would we think that Hello Kitty is not a cat? She looks at the cat, she had ears like a cat, she has a tail like a cat. And now, the creators are telling us that she’s not a cat? What the heck is the point of that?
The LA Times reported in a story last week that “Hello Kitty is not a cat. She’s a cartoon character. She is a little girl. She is a friend. But she is not a cat. She’s never depicted on all fours. She walks in and sits like a true lady Creech. She does have a pet cat of her own, however, and it’s called Charmmy Kitty.”
Of course, if the fact that she is on two legs is supposed to exempt her from actually being in a cartoon character animal, then I guess we can discount Mickey Mouse, Bugs Bunny, Donald, and all the rest from being animals as well. Do you see the crazy thoughts these Japanese have? The next thing you’re going to do is tell me that Pikachu is not a Pikachu, but he’s human. Darn them all to heck did they do that.
Now there is a lot of talk about the back story of Hello Kitty, as if hello Kitty really needed a back story, I mean, who cares. Unless we see a feature-length movie about hello Kitty in the near future, what’s the point of even having a back story. But, regarding the back story, and they are coming back now would just say that she’s a cat that’s been brought to life as a human being. Glad we got that out of the way, I didn’t want to confuse anybody.
Well, in the long run, I guess it really doesn’t matter. Hello Kitty is going to get her cash in a matter what, little girls will continue to buy backpacks, small makeup kits, shoes, clothing, and all of the other things that makes hello Kitty the phenomenon that it is. As long as they don’t draw a penis on her, she’ll continue to be the cultural icon that she is, as well as the major cash cow. But, it really took little bit of balls to come out with this revelation. Talk about biting the hand that feeds you. The last thing that I would want to do, is that hold something that would lessen my marketability, even if by a little bit. In other words, Hello Kitty s got a good thing going. I hope she, or it, doesn’t screw it up.